Dove’s Hard Knocks Message Encourages Body Confidence in Super Bowl Ad
Dove's first body positivity spot in the Super Bowl in nearly 20 years will celebrate body confidence for girls in sports. The ad, produced by ADWEEK's Global Agency of the Year Ogilvy, puts on a...
View ArticleStarry’s First Super Bowl Ad Finds the Soda in a Love Triangle
Following its launch just one year ago, PepsiCo's Starry lemon-lime soda will make its Super Bowl debut in 2024 in a 30-second spot starring rapper Ice Spice. Created by VaynerMedia, the "Love...
View ArticleBillie Eilish, Olivia Rodrigo and Dua Lipa Help Drive Strong Grammys Ad Sales
The Grammys should say a big thanks to Dua Lipa--because its ad sales are levitating. Top line The upcoming broadcast of the 2024 Grammys on CBS is seeing "tremendous demand," a Paramount spokeswoman...
View ArticleSuper Bowl 58 Regional Roudup: More Buzz for Less Cash
At $7 million a pop, a national buy in the Super Bowl is a pricey ticket for advertisers. Those who want to save some cash but still get the cache of being in the Big Game opt for a regional or local...
View ArticleHere’s What to Know About Nielsen Suing VideoAmp
Two measurement rivals are taking things to court. What's happening On Wednesday, measurement giant Nielsen filed a suit in Delaware District Court against VideoAmp for patent infringement, alleging...
View ArticleTechMagic Podcast: The Apple Vision Pro Is Here
In this episode of TechMagic, host Cathy Hackl and guest host Lee Kebler talk about the launch of Apple Vision Pro and continue their conversations around spatial computing. Hackl discusses why she's...
View ArticleThe Future of Platforms and Social Strategy in 2024
Every year, social media managers and marketers face the challenge of determining what will be popular and how to make their content unique. In this episode of Young Influentials, ADWEEK digital editor...
View ArticleGoogle Pixel Celebrates Accessibility in Its Latest Super Bowl Ad
For the past two years, Google has used its Super Bowl spot to tout the capabilities of its Pixel camera, including its Real Tone skin representation feature and the ability to fix mistakes (or delete...
View ArticleNetflix Celebrates New Season of Love Is Blind With AR-Enabled Wine
Ahead of the Season 6 premiere of Love is Blind on Netflix Feb. 14, Netflix partnered with wine company Cupcake Vineyards to release a "Love Is Wine" Chardonnay with AR-enabled labels. Shoppers can...
View ArticleFrom Quirkiness to Global Relevance: Unveiling Crocs’ Iconic Transformation
On this episode of the Marketing Vanguard podcast, host Jenny Rooney sits down with Heidi Cooley, chief marketing officer of Crocs, to delve into the brand's transformative journey. From embracing...
View ArticlePopeyes’ Super Bowl Ad Freezes Ken Jeong for 52 Years, Then Makes a Star Out...
In 1967, a sketchy tabloid called The National Spotlite ran a story that Walt Disney, who'd died the previous year, had arranged for his body to be kept in cryonic stasis. The story wasn't true--but it...
View ArticleGrammys Ratings Hit a High Note, Up 34% as CBS Continues Hot Streak
The Grammys numbers are in, and it's music to CBS' ears. Despite linear TV trending down almost across the board outside of sports, CBS' defied the numbers once again with Sunday's broadcast of the...
View ArticleAubrey Plaza Swears She’s Having a Good Time in Mountain Dew Baja Blast Super...
For the first Super Bowl ad in Mountain Dew Baja Blast history, PepsiCo brought in Aubrey Plaza and her former Parks and Recreation costar Nick Offerman to try to contain their enthusiasm. Earlier this...
View ArticleBrave Commerce Podcast: Running a CPG Brand With a Tech Mindset
In this episode of Brave Commerce, Thomas Ranese, chief marketing officer at Chobani, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights into the intersection of technology and...
View ArticleMcDonald’s Customers Told ‘Send Your Kitchens on Vacation’
Families in the Baltics are ready to give their overworked kitchen appliances a break as they seek out excuses to go to McDonald's. Created by TBWA Latvia, the 30-second advert from the quick service...
View ArticleThe New York Times Games Advertising Is More Than an Awareness Machine
The New York Times has expanded its stable of puzzles to nine since acquiring hit game Wordle for a seven-figure sum two years ago. Since then, the publisher has also added homegrown hits like...
View ArticleThree Years Post-Pandemic, Women Still Haven’t Returned to the Marketing...
In 2020, advertising leaders committed to expanding emphasis on DEI. In 2023, new data from nonprofit organization She Runs It shows some promising improvements, but also underscores that marketers'...
View ArticleM&M’s Is Celebrating Super Bowl Losers With Diamonds Made From Peanut Butter
M&M's is back advertising in the Super Bowl this year, with a new creative strategy that centers celebrities as the stars of the candy brand's narrative, instead of their at times controversial...
View ArticleLeveling Up Your Social Strategy With the Elevator Boys
In recent years, the creator economy has minted many social media stars. Then comes the challenge of maintaining that fame and continuing to create engaging new content. German creators the Elevator...
View ArticleAdweek Podcast: The Hispanic and Latinx Audience Loves Fútbol and Football
The TelevisaUnivision offices are buzzing with excitement and that is because they are streaming the biggest American futbol football game of the year--Super Bowl LVIII. Several brands are activating...
View Article