Why Publishers Are Cutting Their D.C. Bureaus in an Election Year
Both the Los Angeles Times and The Wall Street Journal have cut or restructured their Washington, D.C., bureaus recently, decisions that appear counterintuitive given the coming presidential election...
View ArticleBudweiser Trots Out the Clydesdales and Loyal Labrador for the Super Bowl
The Budweiser Clydesdale horse team has been an integral part of the brand's Super Bowl presence for decades, and this year will mark the majestic animals' 46th Big Game appearance. A 30-second in-game...
View ArticleSuper Bowl Spot With Kris Jenner Encourages Twisting Oreo Cookies to Make...
Everyone who has ever enjoyed an Oreo cookie knows the pleasure of twisting the top off to get to the cream center. But few have probably made lifelong decisions based on which hand the cream lands....
View ArticleNBCUniversal Will Kick Off Upfronts at Radio City Once Again
NBCUniversal is front and center for upfronts. Top line Today, NBCU announced it would once again kick off TV upfronts with a presentation at Radio City Music Hall on Monday, May 13. The company also...
View ArticleLindt Celebrates Blissful Moments in Its First Super Bowl Ad
Premium chocolate maker Lindt & Sprungli will make its Super Bowl debut in 2024 with a 30-second spot titled "Life is a Ball." Running in the game's first quarter, the ad shows people from all...
View ArticleQ&A: Doug Ray’s New Advisory Hits on Marketers’ Need for On-Demand Expertise
In the year since stepping down from his role as U.S. CEO and global president of Dentsu Media agency Carat, Doug Ray founded an eponymous media advisory firm. Ray Media Advisory works across the...
View ArticleOriginal Curly Queen Tia Mowry on Simplifying Haircare
It seems like everyone in Hollywood these days is releasing a fragrance, makeup line or other products. Yet with the success of Pattern Beauty by Tracee Ellis Ross, Kylie Cosmetics by Kylie Jenner and...
View ArticlePrecise Gaming Advertising Platform Helps Cartoon Network Target Kid Gamers
Video advertising company Precise TV will help brands reach kid gamers with its new Precise Gaming platform that utilizes the firm's COPPA-compliant advertising technology. Precise Gaming allows...
View ArticleAnti-Remote Work Stances Are a PR Nightmare and a Step Back For DEIB
Kyte Baby, an upscale clothing line for babies and toddlers, found itself in a full-blown crisis last week when its CEO denied an employee's request to work remotely. The employee's adopted baby, who...
View ArticlePatrick Stewart, Tua and Creed Take Paramount’s Super Bowl Promo Higher
Paramount+ is embracing the Super Bowl with arms wide open. The streaming service's "A Mountain of Entertainment" campaign returns to the Big Game for a second consecutive year, this time in a...
View ArticleMichelob Ultra Takes Lionel Messi to the Beach in Super Bowl Ad
Michelob Ultra will make its ninth consecutive Super Bowl appearance in 2024 with a 60-second ad titled "Superior Beach." The spot features soccer star Lionel Messi, actor Jason Sudeikis and NFL Hall...
View ArticleAdweek Podcast: The Economist Is Painting This Town ‘Read’ and Making a Mark...
The Economist is making moves, specifically into the U.S. market. The British newspaper that focuses on current affairs and international business launched its newest campaign in New York, created with...
View ArticleLay’s Made 8 ‘Groundhog Day’ Ads For a Time Loop Takeover Across ABC
ABC viewers might feel a powerful sense of deja vu on Feb. 2, as Lay's will replay eight interconnected commercials 75 times in one day as tribute to the classic film Groundhog Day. The ads star...
View ArticleEverything You Need to Know About Using Prime Video’s Ad Tier
Prime Video is now looking to extend its ad reach thanks to shows like Reacher. Four months after Amazon said it would be adding ads to Prime Video, the service launched in the U.S. this week, becoming...
View ArticlePublicis Health Settles Lawsuit Related to US Opioid Marketing
Publicis Health is set to pay around $350 million in a multistate legal settlement involving its role in marketing highly addictive opioids and the resulting U.S. addiction crisis. Through the...
View ArticleA Black Woman’s Burden: The Cost of Corporate ‘Excellence’
The recent tragic passing of Antoinette Candia-Bailey, the vice president of Student Affairs at Lincoln University, strikes a deeply personal chord. It has taken time to fully process the tragedy, the...
View ArticleNielsen Expands OOH Panel in Push for Complete U.S. Household Coverage
Nielsen is extending coverage of its national TV out-of-home (OOH) panel this year, which the measurement company says will account for 100% of U.S. TV households. Top line The company's OOH reporting...
View ArticleClosing the Gender Gap With Shelley Zalis, CEO of The Female Quotient
Among the United Nations' 17 Sustainable Development Goals, one is actionable for every leader: gender equality. The existing disparities between men and women in the workplace come from a legacy...
View ArticleRoku Hires Publicis Exec Jay Askinasi as New Ad Sales Head
Charlie Collier, Roku's president of media, has made his two biggest hires since joining the connected TV company in 2022. Current CEO of Publicis Media's PMX U.S., Jay Askinasi, will join Roku in an...
View ArticleDrumstick’s First Super Bowl Ad Comes to Eric André’s Rescue
Drumstick's first Super Bowl ad introduces its weird mascot, Dr. Umstick, to a wider audience while bringing sweet relief to comedian Eric Andre. As hinted at in the brand's teaser, which depicted...
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