B2B Agency Bader Rutter Shows the Changing Face of Agriculture
Agriculture's B2B marketing doesn't have to look far to find its humanity. After marking a half century in the storytelling business this year, ag-focused creative firm Bader Rutter's client list...
View ArticleCoca-Cola Releases Two Santa-Focused Holiday Short Films
Drinks giant Coca-Cola has released two short films over the Winter holidays through Amazon's Prime and Freevee platforms, featuring Academy Award-winner Octavia Spencer, Scoot McNairy and Colm Meaney...
View ArticleIt’s Complicated: Hollywood’s Long Relationship With Branded Entertainment
I don't think my father knows what I do for a living. When I told him I had moved from film and television to branded entertainment, he looked at me with confusion and surmised, "Like The Carnation...
View ArticleImpossible Foods Drops a Cheesy RomCom Trailer as a Promo for Its First...
She's a single mom who's down on her luck. He's a competitive eater who's searching for love. What happens when fate brings them together in an ad for Impossible Foods? It's a meat cute ... get it?...
View ArticleDallas Cowboys QB Dak Prescott Takes ‘Sh*t Talk’ to Another Level in Latest...
As NFL fans gear up for Sunday's hotly anticipated round 2 matchup between the Dallas Cowboys and the Philadelphia Eagles, Cowboys' QB Dak Prescott has teamed up with Maximum Effort and the Colorectal...
View ArticleThe Adweek 50: Honoring Indispensable, Behind-the-Scenes Business Leaders
While 2023 has been a challenge for many sectors of the marketing ecosystem, there are unequivocal standouts whose products and people are driving business forward. Just look at Nvidia, which is...
View ArticleCreators and Brands Can Showcase Parenthood With More Nuanced Narratives
Social media has always been full of people who want to talk about their kids, but the internet has more recently made a joke of calling out parents who want to profit off their toddlers as alleged...
View ArticleNaomi Osaka Built a Business Empire, and a Family, in Time Off From Tennis
In January, Naomi Osaka announced to the world that she'd be stepping away from tennis in 2023 as she prepared to give birth. Her daughter, Shai, arrived in July, and--a little more than two weeks...
View ArticleWhy Agencies Need Shrewd Succession Planning
In her 2020 book, Who Comes Next? Leadership Succession Planning Made Easy, Mary C. Kelly argues a lack of leadership planning is "the next business crisis." "The past few years reminded us that no one...
View ArticleThe Keys to Connecting and Collaborating With Your Colleagues
Three years after the world shifted to a work-from-home model during the pandemic, companies are trying to navigate the still-evolving work landscape. Fully remote, back in office or a hybrid model? No...
View ArticleAdweek Research: Quantifying the Impact of Collaboration
About a year ago, Xerox Holdings Corp. chief marketing officer Deena LaMarque Piquion approached her company's chief technology officer with a small ask: Could she get the tech team's help to eliminate...
View ArticleIt’s Time Agency Teams Had a Direct Line to the Client CEO
A client CEO may not be someone ad agency teams are used to engaging with, but Saatchi & Saatchi London chief strategy officer Richard Huntington believes it's time to start speaking their...
View ArticleAdweek Podcast: The 2024 ‘Not-Yet-Trending’ Trend Report by Pinterest
What will 2024 bring? According to Pinterest, eclectic grandpa sweaters, cheeseburger tacos, jellyfish haircuts and so much more. In the latest episode of Yeah, That's Probably An Ad, community editor...
View ArticleKrystal Olivieri Exits Role as NA CEO of GroupM’s Choreograph
Krystal Olivieri has unexpectedly exited her role as North America CEO of Choreograph, GroupM's data and technology organization. A source close to the situation confirmed Olivieri's departure, and...
View ArticleThreads’ Hashtag Feature Isn’t Enough to Really Benefit Brands
The introduction of tags--similar to other platforms' hashtags--to Threads has made the platform more discoverable for marketers, but a smaller audience base is still holding back more investment....
View ArticleMomentum Grows Around Brands Owning Ad-Tech Contracts Amid Supply Chain...
Increasingly, brands are working to forge direct contracts with their ad-tech partners--a relationship traditionally managed by their agency. While brands in-housing programmatic capabilities has been...
View ArticleVirginia Commonwealth University Acquires The Creative Circus
When The Creative Circus announced it was closing in 2023, it was yet another nail in the coffin for portfolio schools, which have seen fewer students because of high prices. Virginia Commonwealth...
View ArticleSeason’s Bleedings: ‘Mother Bitchmas’ Confronts Period Poverty in Fundraising...
Purpose-driven agency Public Inc. has put a cheeky feminist spin on Santa's demonic counterpart Krampus by introducing Crampus, who is spending the holidays distributing menstrual products to people...
View ArticleVodafone’s Christmas Game Lets People Catch Elves in AR
For the second year in a row, telecom company Vodafone is celebrating Christmas with its "Elf and Seek" campaign that allows people across the U.K. to play an AR game for the chance to win a variety of...
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