Recipe for Disaster: Impossible Foods CEO Says Plant-Based Meat Marketing’s...
If the CEO of Impossible Foods, Peter McGuinness, wrote a primer on marketing, a few of his first tenets might be: Never alienate the American heartland, and don't wag your finger at folks who love...
View ArticleMcDonald’s New Growth Plan Focuses on Digital and Creative Innovation
The world's largest quick-service restaurant brand, McDonald's, is updating its growth strategy. It has added various new targets, including to its loyalty base and growing its fleet of restaurants...
View ArticleDentsu Americas Names New Media, Strategy and Client Executives
After weathering numerous structural changes over the past two years, Dentsu is expanding its leadership team in the Americas. It's named Sean Reardon CEO of the media practice, a role that's gone...
View ArticleThe Creatorverse Exchange Reel: Calista Tee and Charlotte Watson
The Creatorverse Exchange is a program created by Meta and Adweek that brings together marketing executives and top creators to work together to Democratize Creativity and solve for some of the biggest...
View ArticleThe Garage Podcast: The Retail Media Network Maturity Curve
Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Albertsons Media Collective's Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing, The Garage...
View ArticleCoach Lets Shoppers Try on Holiday Collection in AR
As part of its holiday campaign, luxury fashion brand Coach partnered with augmented reality tech company Zero10 to bring AR Storefront technology to five Coach stores in Boston, Atlanta, Austin, Miami...
View Article2024’s Marketing Strategy Is No Longer About Brand DNA
The last 12 months have been eventful for brands and those who create, build and nurture them. Some hits and some misses, though the misses have been on unexpectedly large scales. A few questions are...
View ArticleHow Disney Got Hundreds of Sponsors for Its Holiday and Sports Content
This year, hundreds of brands have decided to celebrate the holidays with Disney. Today, the company exclusively revealed to Adweek that around 100 additional advertisers have signed on for Halloween...
View ArticleMcDonald’s Cafe Spinoff CosMc’s Is a Smart Nostalgia Marketing Play
The McDonald's universe is expanding with CosMc's: a spinoff brand rooted in nostalgia that will serve pick-me-up snacks and coffee. Described by the fast-food chain's president and chief executive,...
View ArticleKevin Warren Departs as UPS Restructures Commercial and Marketing Functions
UPS marketing chief Kevin Warren is leaving the company after nearly six years, with a legacy of building a culture of diversity and inclusion while supporting a turnaround of the courier. Warren, who...
View ArticleBlippar Introduces Web-Based AR Ad Units
To help brands better reach consumers, augmented reality tech company Blippar launched its web-based AR ad units called AR Units. People can interact with these AR ad units without leaving a webpage or...
View ArticleHow One Campaign Changed Everything for Coca-Cola
Pop culture moments can sell a can or bottle of Coca-Cola as effectively as the product inside. Since February 2022, the Coca-Cola Creations platform has used a blend of musicians, designers and...
View ArticleTechMagic Podcast: Eminem’s Fortnite Concert and KISS Avatars
On this week's episode of TechMagic, host Cathy Hackl and guest host Lee Kebler discuss rock band KISS's retirement and their plan to leave the music to their avatars. They also discuss digital...
View ArticleNiantic’s 8th Wall Puts an AR Twist on the Holidays
Throughout 2023, Niantic's 8th Wall AR platform expanded to offer developers new tools for creating web-based augmented reality experiences. To highlight these tools and celebrate the holiday season,...
View ArticleEnthusiast Gaming Lays Off Almost 10% of Staff As Revenues Slip
The video game publisher and media company Enthusiast Gaming laid off around 20 employees across Friday and Monday--nearly 10% of its 200-person workforce, according to two people familiar with the...
View ArticleEvery Penny Counts: How Your Marketing Efforts Can Avoid Ad Fatigue
Do you ever feel like you've seen the same ad a hundred times? We have all experienced it--seeing an ad and immediately putting down our phone, changing the channel or closing the pop-up as quickly as...
View ArticleWhy the Always Sunny Team Took a Shot at a Whiskey Brand
When It's Always Sunny in Philadelphia stars Glenn Howerton, Charlie Day and Rob McElhenney launched whiskey brand Four Walls, it was supposed to be a beer. "We felt we were uniquely positioned to...
View ArticleGoogle’s AI Model Gemini Spurs Fresh Concerns Among Publishers
Google's release of large language model Gemini this week has publishers troubled about its potential to further impact revenue dynamics in an industry already grappling with volatility. In a press...
View ArticleCBS Reignites Fire Country Fandom Between Seasons With Livestream Music Events
With Season 1 averaging more than 8.3 million viewers, Fire Country has been a bright spot for CBS. However, with Hollywood strikes delaying programming, dozens of platforms competing for viewers, and...
View ArticleValentino Embraces AR Clothing Try-On for New Womenswear Collection
Luxury fashion house Valentino is continuing its partnership with AR technology company Wanna to allow shoppers to virtually try on womenswear items from its Spring 2024 line in augmented reality....
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