JWT Shakes Up Its Leadership With Several Changes, Including a New North...
J. Walter Thompson today announced it's shaking up its U.S. and global leadership team with several C-suite level appointments, including that of Simon Pearce to CEO of North America. Pearce previously...
View ArticlePelé and Mastercard Find Unity Between Soccer Rivals in ‘22 Languages’ Campaign
Soccer can bring people together despite their differences, says a new campaign from Mastercard starring 22 fans from around the globe, as well as Brazilian great Pel?. The three-minute ad, created by...
View ArticleFX and the Other Networks Involved in the Disney-Fox Deal Won’t Alter Their...
Upfront season is already here, as Disney kicks things off later today with its kids upfront at Disney World. It's also the first of several upfront events involving companies that will be affected by...
View ArticleCNN Chief Jeff Zucker Says U.S. Regulators Should Look Into Where Majority of...
BARCELONA--CNN President Jeff Zucker suggested U.S. regulators should consider looking into Facebook and Google to determine whether the two companies have a monopoly or duopoloy on the monetization of...
View ArticleWhy ‘Amazon Stores’ Is the Digital Equivalent of a Shelf in the Back of the...
While Amazon Go--a sans-checkout shopping experience in Seattle, Wash.--has already been making waves, Amazon Stores has been flying under the radar. The free self-service offering from Amazon...
View ArticleWhy Empathy Is the Key to a Positive Brand Experience
In our world of liquid expectations, how can marketers continually evolve strategy to keep pace? Ever since Mad Men days, the chief marketing officer has been in charge of the brand and has been the...
View ArticleSnapchat Linked Up With Accelerators to Lure More Startups With Free Ad Credits
Snap Inc. is ramping up its strategy of offering smaller advertisers free ad credits and discounts on creative services in the hopes that some of those brands will continue advertising on Snapchat....
View ArticleUpdates to YouTube Live Are Highlighted by Chat Replay
YouTube announced a series of updates to its YouTube Live livestreaming platform. Replays of Live videos now feature chat replay, allowing replay viewers to read the conversation as it originally...
View ArticleOgilvy Announces New Global Partnership With WPP-Backed Production Company...
Today, Ogilvy further tied its fortunes to Hogarth, parent company WPP's group of in-house production companies. Worldwide chairman & CEO John Seifert announced that the two networks would form a...
View ArticleFor the First Time, Pinterest Has a COO
After eight years without a chief operating officer, Square business lead Francoise Brougher will become Pinterest's first on March 12. Why add a COO now, after going without one since it was founded...
View ArticleJohn Landgraf on Ryan Murphy’s Importance to FX and Losing Him to Netflix
During John Landgraf's 14 years at FX, no single creator has contributed more to the network's legacy than Ryan Murphy, Adweek's reigning TV Creator of the Year. Murphy's groundbreaking shows for the...
View ArticleAs Many Companies Distance Themselves From the NRA, Is This a Watershed...
Major brands have been distancing themselves from the National Rifle Association following the shooting at Marjory Stoneman Douglas High School in Parkland, Fla. on Feb. 14. In the last week, shooting...
View ArticleWhen Everyone Is Barking, the World Is Changed by Those Who Meow
In a piece written for Harper's Magazine, Tom Robbins, my literary personal Jesus, tells a story about one of the musicians that plays on Big Mama Thornton's recording of "Hound Dog." This, as he...
View ArticleFacebook Is Helping Local News Publishers Get More Digital Subscribers
Facebook is putting its money where its mouth is when it comes to supporting local news publishers, putting $3 million toward helping some of them boost their digital subscription totals. Head of news...
View ArticleDon’t Look Now, but Brim Is Back, Just Not as the Decaf Coffee It Was in the...
If you're a coffee drinker of a certain age, chances are you remember a long-running series of TV spots for Brim. The settings varied, but the plot was always the same: An all-American, coffee-loving...
View ArticleL’Oréal Promotes Gretchen Saegh-Fleming to CMO in Continued Digital Push
L'Or?al has announced plans to promote Gretchen Saegh-Fleming to chief marketing officer. L'Or?al's current CMO, Marie Gulin-Merle, is leaving the company to serve as Calvin Klein's new CMO after...
View ArticleTinder Started a Petition to Add Emoji of Interracial Couples to the Mix
Tinder is behind a new campaign to diversify emoji. The goal is to have representation of all kinds of love for all your texting and tweeting needs. The brand argues that while there's essentially an...
View ArticleTwitter Officially Introduced Its Bookmarks Feature
Twitter officially launched its Bookmarks feature Wednesday for users worldwide on iOS, Android, Twitter Lite and the social network's mobile site. Associate product manager Jesar Shah announced in a...
View ArticleOn the Adweek Podcast: The Empire Builder Behind FX’s Enduring Success
Our cover star this week may not be a household name, but he's certainly an icon in the world of television. John Landgraf, CEO of FX Networks and FX Productions, has built FX into a high-quality...
View ArticleMass Messages From Small Businesses on Messenger Are One Step Closer to Reality
Facebook announced Wednesday that it is expanding its test of a feature allowing brands on Messenger to send mass messages. Late last November, the social network confirmed that it was conducting an...
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