How Advertisers Are Dropping the Ball by Not Including Binge-Watchers in...
Advertising is missing the central creative challenge and opportunity in video. For all that's said and done around evolving the video experience, we hear (and see) nothing about making binge-watching...
View ArticleHow Google and Facebook Intend to Continue Developing Socially-Enabled AR...
It's well understood that Google and Facebook command the lion's share of the U.S. digital advertising business, capturing an estimated 56.8 percent of the market by the end of 2018. To bolster their...
View ArticleTV Isn’t Dying—Subscriptions Are Changing From Cable to Broadband Instead
It's become an article of faith among people who write about the television industry from a distance that a massive wave of cord cutting is upending television as we know it and the entire ecosystem is...
View ArticleSleep Number’s NYC Shop Is a Tech-Lovers Experience Aimed at Challenging...
Everywhere you look, it seems mattress companies are opening sleep lounges with nap pods or attending major industry events like SXSW to showcase products that improve your sleep quality, and therefore...
View ArticleAds for Bail Bonds Are Now Prohibited on Facebook, Instagram, Messenger,...
Chico's Bail Bonds may have been able to sponsor the Bad News Bears, but it can no longer run ads on Facebook. The social network said in a blog post that ads for bail bonds are now prohibited on...
View ArticleHow USA Today Network Is Transforming for a Digital Future
Less than a year into her role as president of USA Today Network, Sharon Rowlands is creating what she calls "a sense of urgency" for the publisher of USA Today and more than 100 local news brands...
View ArticleWomen in Media & Sports Summit: Data Can and Should Be Used to Empower Women
At Adweek's Women in Media & Sports summit last night, panels of leading women in the industry talked about how we can continue to better advocates for women and underrepresented minorities in the...
View ArticleFor Generations, These Himalayan Villagers Have Been Land Rover’s Most Loyal...
Land Rover turns 70 this year, and for almost that long, a pair of isolated villages near the Nepal-India border have relied on a small fleet of the automaker's rugged vehicles to get food and supplies...
View ArticleSamsung Unveils Its First Smart Speaker Alongside the Galaxy Note 9
Samsung is continuing to build its own ecosystem of devices, rolling out its first smart speaker and a new smartwatch alongside the next generation of the Galaxy Note series smartphone. At its...
View ArticleEnd of an Era as Havas ‘Crowdsourcing Agency’ Victors & Spoils Closes Shop
Another groundbreaking experiment ground to a slow halt last week as Victors & Spoils, the Boulder, Colo.-based shop that once promised to lead agencies toward a new model, went out of business...
View ArticleThe Good Place’s Writers Are Crowdfunding Legal Aid for Kids Separated From...
NBC's The Good Place has already accomplished the seemingly impossible by making philosophical debate the centerpiece of pop culture phenomenon. Now the creators hope to do a bit more by proving the...
View ArticleHow Radio Can Help Supermarkets Compete With Amazon Go
Amazon Go has completely overhauled the in-store shopping experience by eliminating its biggest flaw: the loathed and often lengthy check-out process. Since debuting its cashier-less Seattle location...
View Article3 Things to Keep in Mind While Building Out a Social Strategy
Consumers scroll through hundreds of feet of content per day in their social news feeds, not to mention the amount of content they take in from television, display media across the internet, email, out...
View ArticleHow Bravery and Teamwork Across Media Will Usher In a New Age of Advertising
I love the media industry. We have the ability to shape the world. We raise awareness. We create connections among people from across the world. We create joy. But it's no secret that our industry is...
View Article‘Unfun’ Products and Effective Influencer Marketing: It’s All About the Delivery
It's easy to see how certain products lend themselves naturally to influencer marketing. They're visually rich. Or fun to have. Or fashionable. (Or all three.) And they're also immediately perceived as...
View ArticleLinkedIn: Here’s How to Mute Conversation Notifications
Did you know that LinkedIn allows you to mute conversations so that you no longer receive notifications when a new message is received? You can mute both one-on-one and group conversations. Our guide...
View ArticleVideo: This Makeup Company Created a Pop-Up ‘Retail Museum’ That’s All Glitz,...
Decadence is taking on a new form at Winky Lux's new "retail museum" in New York. The ecommerce makeup company is hosting a six-month pop-up shop in the city's SoHo neighborhood that's more about...
View ArticleNike’s New Soccer Film Is a Monster of a Tall Tale
For years, the world has become accustomed to Nike's soccer ads being reliably excellent. Over two decades ago, 1996 marked the brand's first audacious interpretation of the sport with "Good vs. Evil,"...
View ArticleThe 5 LinkedIn Videos Every Executive Should Be Making
The fact that video gets so much more engagement on LinkedIn today than text--three times more, according to LinkedIn senior director of product Abhishek Srivastava--means that every executive must...
View ArticleFruit of the Loom Turned the Bizarre Stuff Kids Say Into Beautifully Stitched...
Fruit of the Loom's two-track back-to-school effort is turning parents' social media oversharing into home d?cor. Created by CP+B, "Pillows for Posterity" takes those amusing, quirky,...
View Article