Burger Sales Quadrupled After IHOP Became IHOB
Remember that time when the International House of Pancakes decided to shock the world and changed its named to the International House of Burgers? At the time, you may have been one of the many...
View ArticleCoppola Winery Is Using Music Festivals to Educate Consumers About Its Canned...
In recent years, canned wine has become ubiquitous. The convenience of a can, coupled with clever packaging and more approachable messaging, has helped marketers grow millennials' interest in drinking...
View ArticlePeak TV Is Still ‘a Ways’ From Peaking, FX’s John Landgraf Says
Three years after FX Networks CEO John Landgraf coined the term "peak TV" to describe the overwhelming amount of content available on broadcast, cable and streaming platforms, the exec said the deluge...
View ArticleWatch Two Heartbreaking Perspectives of Cyberbullying by Flipping Your Phone
Being a teenager is tough. For any victim of bullying, social media adds fuel to the fire. Wunderman Buenos Aires created a cyberbullying campaign for the Argentina-based telecommunications company,...
View ArticleJoanna Coles Is Leaving Hearst Magazines
Joanna Coles, the chief content officer of Hearst Magazines, is stepping down, The New York Post reported today. Hearst did not return multiple requests for comment. Coles is expected to leave the...
View ArticleBurberry Gave a Famed Designer 4 Weeks to Redesign Its Logo, and Here’s What...
Burberry unveiled two new aspects of its brand identity this week: One was a quite lovely tessellated monogram created from the initials of founder Thomas Burberry. The other was a new wordmark for the...
View ArticleCondé Nast Seeks Buyers for 3 Titles That Can ‘Realize Their Full Potential’
Cond? Nast CEO Bob Sauerberg confirmed Thursday to staffers in a email that after a review to determine which titles were "vital" to growth, the publisher of Vogue and The New Yorker would sell off...
View ArticleFX’s The Americans Wins 3 TCA Awards For Its Final Season
The Americans capped off its gripping final season by winning three Television Critics Association (TCA) Awards on Saturday night. At the ceremony in Los Angeles, FX's critically acclaimed drama, which...
View ArticleCBS Entertainment Chief Kelly Kahl Says Les Moonves Allegations Are ‘Hard For...
The analysts on CBS' earnings call last Thursday may have been content to ignore the elephant in the room--The New Yorker's incendiary story in which six women accused CBS Corp. chairman and CEO Les...
View ArticleAs Les Moonves Allegations Engulf CBS, the Murphy Brown Revival Will Air a...
When Murphy Brown returns to CBS this fall after a 10-year hiatus, the series will be just as provocative as it was during its original run. In the revival's first episode, "we really stick our heads...
View ArticleLabatt USA and Seagram’s Escapes Parent Company Names Burns Group as Agency...
North American Breweries, a top 10 U.S. brewing company in volume of beer produce that's owned by Costa Rica food and beverage company Florida Ice and Farm Company, has selected brand transformation...
View ArticleThere’s No White Wine Emoji? Kendall-Jackson Aims to Fix That Oversight
Vino lovers: ever notice when the wine emoji comes up, you only have one option? Either did I, but for years, white wine lovers have lamented the fact that red wine is the only emoji option. Enter...
View ArticleThe CW Won’t Experiment With an Ad-Free Premium Subscription Offering
Every year, more networks begin to experiment with offering advertising-free versions of their content--as FX, AMC, Hulu and CBS All Access now do--but The CW says it won't be jumping on that...
View ArticleFacebook Wants to Strike More Partnerships With Banks
Facebook is looking to partner with more U.S. financial institutions to provide users with account management tools and other products on its messaging platform Facebook Messenger, The Wall Street...
View ArticleYouTube, Facebook and Apple Permanently Remove Infowars Channels for Using...
YouTube and Facebook have permanently deleted channels and pages associated with Alex Jones, the controversial founder of Infowars, for repeatedly violating their policies related to hateful and...
View ArticleReport Finds 36% Increase in New Business This Year, Driven by Agency Reviews
It's been a bumper year for new business revenue. According to a report by international consultancy R3, new business revenue is up 36 percent. The report tallied an increase from $691 million in the...
View ArticleSnapchat Storytellers Is the App’s New Way of Connecting Brands and Influencers
Snapchat has teamed up with five creators and influencers on its Snapchat Storytellers pilot program, which is aimed at matching up interested brands with influencers in the hopes of creating engaging...
View ArticleFacebook Has 4 Experts Weigh In on Data Portability
Data portability between Facebook and other applications was the focus of the latest installment in the social network's Hard Questions series. Director of public policy Matt Perault introduced a...
View ArticleLinkedIn Tweaked Its Experience Section to Group All Positions at the Same...
LinkedIn tweaked the design of its experience section with an eye toward helping professionals on its network better highlight their past jobs and career movement. Associate product manager Ian Brooks...
View ArticleFX’s Terrifying First Teaser for American Horror Story: Apocalypse Will Haunt...
FX's marketing campaign for each new season of American Horror Story manages to be even creepier and more disturbing than the one before it, and the bar has once again been raised for the newest...
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