Open the March Issue of InStyle and Check Your Heart Rate With This...
Toyota approached InStyle magazine last year about a new way to advertise its 2018 Camry. Six months later, the result is a first-of-its-kind magazine insert that takes readers inside the midsize sedan...
View ArticleInside Interbrand’s Unique Text-Based Visual Designs for the PyeongChang...
Branding the Olympics for a global audience is one of the world's most high-profile design projects. For the 2018 Winter Games in PyeongChang, South Korea, the task fell to Interbrand, the global brand...
View ArticleHow to Create an Effective Digital Video Campaign That Actually Converts...
Remember when BuzzFeed launched those masterfully produced Tasty videos, to the tune of millions of viewers? They created insatiable social media fodder and continue to dominate Facebook feeds all over...
View ArticleOn the Adweek Podcast: Who Is Shaping the Future of Media Strategy?
Few agencies are facing greater disruption than those focused on media, a field whose entire definition has come into flux in recent years. And while that's bad news for shops that relied on...
View ArticleSnapchat Users Can Now Add Giphy’s Animated GIF Stickers to Their Snaps
Snap Inc. detailed Snapchat's two newest features. First, the company partnered with Giphy to allow Snapchat users to search Giphy's library for animated GIF stickers they can add to their Snaps....
View ArticleVideo: 4 Ways Mobile Marketers Are Using Interactivity to Engage Customers
With mobile video expected to grow nearly 9 percent over the next year, how can brand marketers take full advantage of reaching customers on the go? Some brands have found making videos that are...
View ArticleCarl’s Jr. and Matthew McConaughey Skip the Sex Appeal and Go Straight to the...
As if it weren't clear that burger chain Carl's Jr. was pivoting away from the over-the-top sexuality that defined the brand for years, the first campaign from its new agency of record reinforces that....
View ArticleHow Audience Targeting Is Changing in the Age of Digital Transformation
The advertising industry is notoriously fickle. Cast your mind back to the 1950s when large companies with larger budgets would broadcast messages to consumers, telling them what they needed. From...
View Article2-Page Ad in The New York Times Calls Out NRA-Backed Members of Congress
Two gun control groups, Everytown for Gun Safety and Moms Demand Action for Gun Sense in America, have taken out a two-page ad in today's The New York Times listing members of Congress who have...
View ArticleWhy the GDPR Is Actually a Good Thing for Brands
In less than four months, the European Union data regulator will begin enforcing the EU General Data Protection Regulation (GDPR) to strengthen the security and protection of EU residents' personal...
View ArticleAfter One Year, Lara Cohen Returns to Twitter
One year ago Thursday, Twitter head of entertainment talent and lifestyle partnerships Lara Cohen announced that she was leaving the social network. Starting next Monday, she's back, in a new role. In...
View ArticleVox Media Lays Off 50 Staffers
Vox Media is cutting approximately 50 employees--or about 5 percent of its 1,000-person workforce--from several of its sites and offering "role changes" to a dozen others. In a memo to staffers, CEO...
View ArticleA Quicker Way to Add People to Messenger Audio or Video Chats
Facebook just eliminated the need to hang up and launch a new audio or video chat on Messenger when users want to add more people to the conversation. Product manager Sarah Morris announced in a...
View ArticleGoodyear Packs Its Legacy-Rich Ad With Unseen Footage From Dale Earnhardt...
Legacies are often defined by a great name, and you can't make a name without a certain amount of stability. In a Nascar family, what's a better metaphor for stability than a trusty tire brand? That's...
View Article‘We Need to Talk’ Becomes the Rare Facebook Watch Show to Get Renewed
It's been six months since Facebook rolled out Facebook Watch, its vertical featuring original series from dozens of publishers and companies like Discovery Communications, Hearst and Quartz. However,...
View ArticleGroup Launches ‘3 Billboards’-Inspired Ads Calling Out Paul Ryan After...
Progressive Turnout Project, a Democratic political action committee, launched a Three Billboards Outside Ebbing, Missouri-inspired campaign today demanding stricter gun control laws and specifically...
View ArticleAir New Zealand Launched an #EmojiJourney Campaign on Facebook, Twitter
Air New Zealand launched a new campaign on its Facebook and Twitter pages called #EmojiJourney. When users see an #EmojiJourney post on the Air New Zealand Facebook or Twitter accounts, they'll be...
View ArticleNielsen Social Content Ratings, Week of Feb. 12: NBA All-Star Game, Olympics...
The 2018 National Basketball Association All-Star Game and the 2018 Winter Olympic Games dominated Facebook, Twitter and Instagram during the week of Feb. 12, according to the Nielsen Social Content...
View Article2 Chainz Hypes Major League Soccer in Debut Campaign From The Fader’s...
In case you weren't aware, Major League Soccer, America's fifth major sport, returns on March 3. More importantly, 2 Chainz will be there. In the new broadcast spot "Our Soccer" airing in the U.S. and...
View ArticleAMC’s Chief on Creating a Walking Dead Universe and Why Better Call Saul Is...
Sunday will see the return of TV's No. 1 show among adults 18-49, and no, we're not talking about Game of Thrones, The Big Bang Theory, This Is Us or Sunday Night Football. Once again, the top series...
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