Children’s Playtime Is More Structured Than Ever, and One Brand Wants to Help...
For many children of the 1980s and earlier, unstructured free time was often the norm. Outside of sports and a few other after-school activities, these latchkey kids were frequently left to their own...
View Article8 Influencers Share 8 Ways to Make Your Instagram Story More Engaging
Instagram influencers are always looking for ways to get more eyes on their content and promote brands they care about. Stories may be one of the best tools available to allow individual influencers as...
View ArticleLinkedIn: Here’s How to Archive a Conversation
Did you know you can clear our your LinkedIn inbox by archiving conversations you're no longer participating in? Our guide will show you how to archive a conversation within the LinkedIn mobile...
View ArticleAs the Industry Continues to Struggle, IPG Reports a Stronger Q2 and First Half
On Tuesday morning, Interpublic Group reported a strong second quarter and first half of 2018 for the three- and six-month periods that ended on June 30, with total revenue beating analysts'...
View ArticleHow to Offer Constructive Feedback That Improves Team Spirit and Yields Results
We give each other lots of feedback in marketing. Creative feedback, comments on briefs, presentations, employee reviews. While some organizations have formulas for performance reviews, I've seen very...
View ArticleWith Its First Brand Campaign, the Academy Behind the Grammys Looks to...
Making music is more than a job--it's a passion, and a lifestyle. The first brand campaign from the Recording Academy, the music industry organization best known for producing the Grammy Awards, is...
View ArticleGrey Expands West Coast Operations, Brings on Brazilian Vet to Lead Creative...
WPP's Grey has moved to trendy Venice, Calif. and brought a big Cannes winner along for the ride. Today worldwide CCO John Patroulis announced that Rodrigo Jatene, who led Grey Brazil as co-president...
View ArticleIt’s Time for Ad Formats to Evolve and Keep Pace With Changing Consumer Demands
Coming out of Cannes last month, the conversation has turned to the next evolution of ad formats. We know that consumer attention has shifted to OTT, smartphones and tablets. This rapid sea change...
View ArticleHow Hotel Brands Can Use Big Data to Connect With a Wider Range of Travelers
During my time attending the Digital Travel Conference in Las Vegas back in April, I overheard the same takeaway from multiple hoteliers: "If I can just convince a traveler to stay at my property once,...
View ArticleThe Next Summer Olympics Are 2 Years Away, but NBC Is Already Marketing for Them
The 2020 Summer Olympics in Tokyo are still two years away, but that hasn't stopped NBCUniversal from kicking off its marketing campaign, with a 60-second spot that will run across platforms. The spot,...
View ArticleWhat Products Podcast Listeners Purchase the Most, Broken Down by Genre
Podcast listeners spend more on groceries than the average American, with music podcast fans being top consumers of beer, and comedy fans stocking up on baby food. As the medium's popularity continues...
View ArticleVideo: Inside the Revamped Fox News Newsroom and Why ‘the Timing Was Perfect’...
Fox News Channel's multimillion dollar investment in a new newsroom and studio space is about more than a modernization of its news operation. "It was a fresh start," said Warren Vandeveer, evp of...
View ArticleInterbrand Creates 2 New C-Suite Roles Focused on Culture and Talent
Omnicom's global brand consultancy, Interbrand, announced today the promotions of Rebecca Robins and Georgina Collins in two newly-created roles: chief learning and culture officer and global chief...
View ArticleNot Leveraging Social Media? Your Growth Hacking Efforts Won’t Succeed
Did you take a trip to the International House of Burgers in June? Brands and users alike roasted IHOP for its social media play (temporarily changing its name to IHOb to promote its new burger line),...
View ArticleTroy Young Named New President of Hearst Magazines
Troy Young was named president of Hearst Magazines today after leading the company's digital team for years, during which he unified the print and digital titles. Young had been president of Hearst...
View ArticleFacebook Teamed Up With Rockstar Games to Add In-Stream Rewards to GTA Online
At the Game Developers Conference in March, Facebook revealed its new Games SDK for PC game development. Part of the software-development kit is a feature called in-stream rewards, which allows...
View Article6 Ways Clients Can Support Their Agencies and Foster a Stronger Partnership
About 10,000 articles will tell you what clients need from their agencies. Trust. Flexibility. Creativity. Innovation. Thought leadership. Value. Focused expertise. Strategic insight. Agility. Seamless...
View ArticlePros and Cons Behind the New Social Networks That Are Attempting to Pick Up...
Understatement of the year: People are upset with Facebook. From the way they've handled data and privacy to fake news to changing algorithms, it has been a tough year for the social network. However...
View ArticleTwitter Is Tightening Up Developers’ Access to Its APIs
Twitter is taking steps to clean up its image and avoid its own version of the Cambridge Analytica data scandal, announcing that it removed more than 143,000 applications that violated its policies...
View ArticleHow NYT’s The Daily Grew to 5 Million Monthly Listeners and Became a Breakout...
After launching its daily news audio show, The Daily, about a year and a half ago, The New York Times started its first marketing campaign to garner more listeners. Hosted by NYT reporter Michael...
View Article