3 Ways to Make Your Marketing More Customer-Focused
"The customer is always right" gained popularity as a catchphrase at the turn of the 20th century, when department stores were beginning to fight each other for market share. Presenting a "very...
View ArticleAdvertising Executives Share Their Cannes Survival Tips
On top of the JW Marriott in Cannes, France, top marketing executives gathered to discuss the best practices of omnichannel marketing. But, since this was only the opening night of the Cannes Lions...
View ArticleOn the Adweek Podcast: What to Expect From the Cannes Lions
A large contingent of my colleagues are in Cannes this week, attending advertising's biggest festival and awards show, the Cannes Lions International Festival of Creativity. Before a few of them left,...
View ArticleGoogle Invests $550M in JD.com to Modernize Retail
Interested in commerce? Hear from Zappos CMO Tyler Williams and other executives at Adweek Ignite: eCommerce July 10-12 in Seattle--apply here to attend. Google is investing $550 million in cash in...
View ArticleFacebook Tightened Its Policies on Advertising Accessories for Weapons
Starting Thursday (June 21), advertisers on Facebook can no longer promote weapon accessories and other related items to people under 18. The social network already had restrictions in place banning...
View ArticleThis 43-Minute Film Won a Grand Prix at Cannes for Shining a New Light on...
CANNES, France--Coraz?n, a 43-minute film, fully-financed by Montefiore Health System in New York and created by JohnXHannes, is one of the first winners at the Cannes Lions, taking Grand Prix honors...
View ArticleWhat We Learned at Adweek’s Cannes Kick-Off Party
CANNES, France--Before marketers, brands, agencies and platforms got down to business at Cannes, Adweek convened some of the best minds in the industry up on the rooftop of the JW Marriott for a...
View ArticleT-Mobile Partners With WPP’s Essence and Takes Some Media Planning and Buying...
T-Mobile said in an internal email acquired by Adweek today that it is taking "some key responsibilities" related to its media strategy, search and analytics in-house and has formed a new partnership...
View ArticleGoodbye, Tronc, We Hardly Knew You
The media rebrand that everyone loved to hate is reportedly going through another name change. Tronc, the parent company of the Chicago Tribune, New York Daily News, South Florida Sun Sentinel and...
View ArticleWant to Win Over Millennials and Gen Z? Vice’s New Study Says Brands Should...
Religion is on the decline among young people--at least that's what Vice and creative agency Virtue suggest in a new study, revealed today at the Cannes Lions International Festival of Creativity. The...
View ArticleIt’s Time for Marketers to Pay Attention to the Opportunities Available...
When Jimmy Kimmel gave his point of view on Twitch, a social platform dedicated to the live streaming of video games, he spoke of his incomprehension about the phenomenon, which he put as a "paroxysm"...
View Article3 Ways to Optimize for CLTV and Boost Your Facebook Engagement
With increasing Facebook ad costs, it's difficult for brands to stay competitive and generate revenue from paid advertising. Despite the competitive landscape, many brands rely on Facebook advertising...
View ArticleThis Cannes Lions Audio Winner Silenced an Entire Soccer Stadium in Support...
CANNES, France--A powerful initiative to help step the tide of violence against women in South Africa has emerged as the Grand Prix winner in the Radio & Audio category at the Cannes Lions. Created...
View ArticleMcDonald’s Ads Win Cannes Outdoor Grand Prix by Turning Golden Arches Into...
CANNES, France--A clever and minimalist approach to sending motorists toward the nearest McDonald's has won the Grand Prix at this year's Cannes Lions, as has a Daily Show activation that created a...
View ArticleBudweiser Takes Print Grand Prix at Cannes for Cheeky Ads That Sent Fans...
CANNES, France--Even a brand as big as Budweiser can't afford to license images of all the rock stars who've been photographed with its product over the years. But Brazilian agency Africa found a fun...
View ArticleWhat’s That Sound? IKEA Shoppers Double Take in This Wookiee-Themed “Solo”...
Maybe it's bring your Wookiee to work day at Ikea. In this Solo: A Star Wars Story tie-in, German shop Thjnk takes us into one of the furniture chain's showrooms to "discover a galaxy full of ideas."...
View ArticleA Brilliant Cannes Lions Mobile Winner Catalogs Corrupt Political Candidates
CANNES, France--A popular mobile app that uses facial recognition is becoming an essential tool for Brazilian citizens as election time grows near, and it impressed the Mobile jury at the Cannes Lions,...
View ArticleGlassdoor: LinkedIn’s Jeff Weiner Blows Past Facebook’s Mark Zuckerberg
LinkedIn CEO Jeff Weiner skyrocketed up the list of Glassdoor's sixth annual Employees' Choice Awards Top CEOs in 2018 list, while his counterpart at Facebook, Mark Zuckerberg, continued his slow...
View ArticleGroupM Predicts Global Ad Investment Will Rise 4.5%, With Digital Capturing...
WPP-owned GroupM, the world's largest media agency network, today released its annual forecasts for 2018 and 2019 advertising investments, predicting total global growths of 4.5 percent and 3.9...
View Article#AssumeNothing Campaign Calls Out Men Who Mistook Black Women for Sex Workers...
CANNES, France--Sherry Collins has a long history in advertising and media: for years, she worked in production on campaigns for brands like Reebok and British Airways in addition to music videos for...
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