Michael Bolton Belts Out ‘Said I Read You … But I Lied’ in Ad for Audiobooks
There's just no stopping the self-referential Michael Bolton, who has made a second career out of poking fun at himself everywhere from commercials (Pizza Hut, Starburst, Honda) to SNL skits (with The...
View Article3 Powerful Ways Augmented Reality Is Disrupting the Customer Journey
When Pokemon Go came out in 2016, the general public lost their damn minds. Within days of its release, the augmented reality-based game had millions of players from all age demographics going to great...
View ArticleSuper Bowl LII Teams Dominate Likes, Comments on Facebook, Twitter, Instagram
They may have lost in their respective conference championship games, but the Minnesota Vikings and Jacksonville Jaguars dominated Facebook, Twitter and Instagram from the National Football League's...
View ArticleAmnesty International Hypnotized People to Make Them Feel the Full Horror of...
Amnesty International in the Netherlands wanted people there to have a better understanding of what refugees suffer through. So it hypnotized them and walked them through it firsthand, as depicted in a...
View ArticleSnap Launches Bitmoji Deluxe With Hundreds of New Emoji Customization Options
Snap Inc. revealed Bitmoji Deluxe, an upgraded version of its Bitmoji personalized emoji. Bitmoji Deluxe offers more emoji customization options than were previously available, including new skin...
View ArticleKeanu Reeves Surfs a Motorcycle in Squarespace’s 30-Second Aspirational Super...
Keanu Reeves calmly surfs a motorcycle while sing-speaking along to Will Powers' inspirational and affirmation-heavy song "Adventures in Success" in Squarespace's 30-second Super Bowl spot. The ad...
View ArticleHow to Stop Influencer Fraud Before It Starts
Last Saturday's story in The New York Times, The Follower Factory, further exposed the serious issue of fraud that lurks within the influencer space on Twitter and other platforms, as well. The story...
View ArticlePeople Turn Full on Savage in Avocados From Mexico’s Wild Super Bowl Spot
Guacamole and chips are meant for each other, just like peanut butter and jelly or peanut butter and chocolate. It just makes sense. But what happens when there are no delicious chips to enjoy with...
View ArticleInfographic: Patriots Fans Love Five Guys Burgers While Eagles Fans Like...
In 2016, Americans ate about 14 billion hamburgers, 1.3 billion wings and guzzled 51.7 million cans of beer, according to the National Restaurant Association. This year's 1.35 billion wings is the...
View ArticleFox Outbids NBC and CBS to Land Thursday Night Football for the Next 5 Years
CBS and NBC's run of broadcasting Thursday Night Football games is over, as Fox Sports has landed rights to the NFL's Thursday night package for the next five years. Under the deal, which was announced...
View ArticleSprint Will Return to the Super Bowl With a Special Robotic Guest
With the help of two 15-second teasers and a robot named Evelyn, Sprint announced today its return to the Super Bowl on Feb. 4. The spot will be handled by creative shop Droga5, which produced last...
View ArticleThe Genius of E*Trade ‘Monkey,’ the Most Subversive Super Bowl Ad Ever
Whenever we sit down with creative directors for our "Best Ads Ever" video series and ask about their favorite Super Bowl spot, we often--not surprisingly--hear "1984." But a close second, eclipsing...
View ArticleMichelob Ultra’s Second Super Bowl Spot Features Star Athletes, Chris Pratt...
What do U.S. Open golf champion Brooks Koepka, 11-time World Surf League champ Kelly Slater, 2017 New York City Marathon winner Shalane Flanagan and Chris Pratt have in common? They like staying fit,...
View ArticleDr. Oz Stars in a Super Bowl Spot for Turkish Airlines, Which Will Air the...
Turkish Airlines is kicking off a new campaign starring Dr. Oz during the Super Bowl. The airline has released a 10-second teaser for its Big Game ad. It's unclear how long the ad will be, which...
View ArticleHow Adobe Is Using Photoshop to Restore Family Pictures Damaged by Hurricane...
When Hurricane Harvey tore into Texas late last summer, it devastated homes, communities and lives. But what it did to victims' cherished mementos might have been overlooked in the initial heavy...
View ArticleSnickers Opened a Valentine’s Day Restaurant, Oublié, for Couples Who Forgot...
Sometimes, albeit rarely, it pays to forget it's Valentine's Day. This was true for some lucky couples in London yesterday who had slacked off and failed to make restaurant reservations for the...
View ArticleFacebook Is Opening Up Its Community Help Feature to Businesses, Organizations
Facebook is opening up its Community Help feature to businesses and organizations in times of crisis. Product lead for social good Asha Sharma said in a Newsroom post that this update will give...
View ArticleR/GA Promotes Veteran Executive to New Global Chief Design Officer Role
R/GA announced today the promotion of Richard Ting, an 11-year employee of the agency, to executive vice president and the new role of global chief design officer. The shop said in a statement it is...
View ArticleSubway’s Bold Rebranding Campaign Promises a Different Taste for Everyone
Subway's reintroduction to the public doesn't include any company backstory like its previous campaign. It doesn't mention five dollar footlongs or reference vegetables. And of course, longtime...
View ArticleHealth and Wellness Occupied Facebook Users’ Thoughts in January
Facebook users had their minds on health and wellness in January, as bodyweight exercise, regenerative medicine and spiral vegetable slicer were all Topics to Watch for the month, according to Facebook...
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