SMBs Still Cautious Advertising on X Despite Lower CPMs
X has been ramping up efforts to court small and midsized businesses in order to offset some of the ad revenue declines it has faced as brands have quit the platform. While costs per click are...
View ArticleSafety Is Sexy in Insurance Brand’s ’90s-Style R&B Music Video
There can be a lot to remember when preparing for Valentine's Day, but keeping safe driving front of mind is important. Some might even say that staying focused while on the road is, well, a little...
View ArticleNominations Are Open for ADWEEK’s 2024 Sustainability Stars
It's that time of year again! As we start work on ADWEEK's fourth annual sustainability-focused digital issue, released on April 22, we're looking for nominations for our Sustainability Stars list....
View ArticleFox Returns to Upfront With First Presentation Under New Ad Sales Chief
Fox news is back at the upfront. Top line: Today, Fox announced a return to the 2024 in-person TV upfront, with a presentation happening on Monday, May 13, at The Hammerstein Ballroom at The Manhattan...
View ArticleA Rulebook for Reaching the New Mainstream: Super Bowl Edition
Super Bowl LVIII, a new main stage filled with new stories: Las Vegas. The Sphere. The 58th Big Game. $10k tickets. Tay/Trav. Oh yes, 49ers/Chiefs. Knowing the overtime rules. And one more. The thrill...
View ArticleCreators in Super Bowl Ads Signal a Shift in the Industry
Celebrities have long been the cornerstone of Super Bowl advertising, lending their star power to endorse products and capture the attention of viewers. From iconic faces gracing screens to memorable...
View ArticleBrand Leaders Debate AI Ownership at IAB ALM Marketing Breakfast
If you followed breathless press releases over the past year, you would think that the marketing industry is being radically transformed by artificial intelligence. The reality, debated and explored at...
View ArticleCoca-Cola and Time Out Made a Global Travel Guide Inspired by Cultural Moments
Coca-Cola partnered with Time Out to create a new travel guide of food destinations inspired by culture and entertainment. The beverage brand and the media company produced an interactive map of...
View ArticleInside HBO’s Ice-Cold True Detective: Night Country Marketing Stunts
True Detective: Night Country is giving viewers marketing that'll make them stop cold. Premiering almost 10 years to the day of Season 1's debut, the fourth season of True Detective has revitalized the...
View ArticleGreenwashing Crackdown Begins on EU Brands Making Vague Eco Claims
European brands and companies will no longer be able to cite weak claims of carbon offsetting as regulations to battle greenwashing practices are tightened. The European Parliament made recommendations...
View ArticleThe Art of Making Pretzels Part of Every Conversation
You might be wondering how an iconic pretzel brand that's been around for 26 years continues to go viral over and over again. Well, one thing we know to be true is that everyone loves hot, handmade,...
View ArticleThe Next Era of Subscriptions: 3 Trends Shaping Publishers’ Paid Products
When TechCrunch shuttered its subscription product last month, the abrupt closure rattled the news industry, triggering fears that reader revenue products, and the stability they provide, were at risk...
View ArticleTechMagic Podcast: Tech at the Super Bowl and the Future of Video Games
In this week's episode, host Cathy Hackl and guest host Lee Kebler recap the Super Bowl and the tech they noticed during the show. Kebler finally had a chance to demo the Apple Vision Pro and they...
View ArticleOpenAI’s Web Search Product Aims to Challenge Google’s Search Supremacy
Google Search could face yet another formidable challenger thanks to OpenAI's latest developments. Top line The ChatGPT maker is working on a web search product partially powered by Microsoft Bing,...
View ArticlePapa John’s Gave Away $58,000 Pizzas During Super Bowl 58
Papa John's didn't air an ad during Super Bowl 58, but the pizza chain did bring its marketing team to Las Vegas for a Super Bowl-themed stunt: delivering a pizza worth $58,000 to two sweepstakes...
View ArticleToo Hot for the NFL? Cardi B’s Spicy Ad for NYX Got Neutered for the Super Bowl
Audiences watching Super Bowl 58 on TelevisaUnivision and in the top 10 American markets this past Sunday were supposed to see an NYX ad starring Cardi B and a bunch of goofy guys who had misused Duck...
View ArticleThe Flavor Files: How Spicy Is Truly’s Hot Wing Sauce Hard Seltzer?
Can a hard seltzer spice you out? Truly Hard Seltzer debuted its Hot Wing Sauce hard seltzer, just in time for the Super Bowl. While the company didn't have a traditional advertising spend for the Big...
View ArticleCeraVe’s Michael Cera Super Bowl Stunt Was a Masterclass in ‘Edutainment’
Like lots of funny things, Ogilvy's Super Bowl campaign for CeraVe started on a Reddit thread, speculating about whether Superbad actor Michael Cera was connected to the brand because of his name. This...
View ArticleEmbracing Change: How Applebee’s Reinvented Its Marketing
Since its inception in 1980, Applebee's has been a staple of American culture, offering comfort food and a welcoming atmosphere to patrons across the nation. However, like any legacy brand, Applebee's...
View ArticleHow Claire’s Left the ‘90s to Reach a New Generation of Youth
For women who grew up in the 1990s or 2000s, retailer Claire's may trigger a wave of nostalgia. Once a fixture of suburban shopping malls, the store was a mecca for tween girls: the place for first ear...
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