Allyship With HBCUs Is More Than a Marketing Campaign
Since the inception of Historically Black Colleges and Universities (HBCUs) in the 1800s, HBCUs have been a driving force in developing successful Black professionals in America. According to a White...
View ArticleBrave Commerce Podcast: Future-Proofing the CPG Industry
On this episode of Brave Commerce, Mizkan America's president and COO Diego Palmieri and head of connected commerce Neha Mallik join hosts Rachel Tipograph and Sarah Hofstetter to talk about the CPG...
View ArticleGoogle Search Ads End Up on Pornographic and Sanctioned Sites
When Apple, Goldman Sachs and other large brands bought Google search ads over the last year, these ads not only appeared across search queries like "best credit cards," but also on more unsavory...
View ArticleThe Garage Podcast: Measure Everything
Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing, from Albertsons Media Collective. The...
View ArticleChaka Sobhani Leaves Leo Burnett for DDB to Become President, CCO International
Just weeks after DDB Worldwide announced its global CCO Ari Weiss was leaving to start his own agency, DDB has picked up a lauded creative, naming Chaka Sobhani as president and international CCO at...
View ArticleSpotify Wrapped Has the Receipts to Prove Just How Real Things Got in 2023
It's the most wonderful time of the year: Spotify Wrapped season. For all those who observe the annual tradition, it's time to delve into your 2023 listening habits. Did Beyonce or Taylor Swift...
View ArticlePaste Magazine Acquires Jezebel From G/O Media in All-Cash Deal
The independent music and entertainment publisher Paste Magazine has agreed to acquire the feminist title Jezebel from G/O Media in an all-cash deal, according to Paste editor in chief and president...
View ArticleSydney Sweeney Fixes Up a Ford Mustang in Campaign Championing Women in Auto...
When auto brand Ford partnered with Euphoria and The White Lotus star Sydney Sweeney to launch a women's workwear collection in March, items began selling out in less than 36 hours. The success...
View ArticleMcDonald’s Brings Back the McNugget Buddies With Kerwin Frost Collaboration
McNugget Buddies, a collection of McDonald's Happy Meal toys introduced in 1988, are making a comeback after more than 25 years through a collaboration with DJ and comedian Kerwin Frost. The Kerwin...
View ArticleMilkPEP Lets You Get Jacked on Milk With This AR Snapchat Lens
As part of its continued efforts to reach tweens, milk processor education program MilkPEP partnered with agency Gale to launch a series of milk jingles created in partnership with Beacon Street. The...
View ArticleThis AR Experience Lets You Explore a Korean Royal Court Ceremony From the 1800s
To increase public interest in South Korea's cultural heritage, marketing agency Cheil Worldwide worked with the Cultural Heritage Administration of Korea, the Seoul Metropolitan Government and...
View ArticleInstacart Teams Up With Peacock for First Streaming Partnership
Instacart is adding streaming to the menu. The grocery technology company partnered with NBCUniversal's streaming service Peacock for its first streaming partnership, giving all its Instacart+...
View ArticleTechMagic Podcast: Lego x Fortnite and The Godmothers of AI
In this week's episode, hosts Cathy Hackl and Lee Kebler catch up from a long holiday break. Kebler got iOS17 and talks about the personal voice print. Hackl explores a Lego Discovery Center and...
View ArticleApple’s Whimsical Film Is a Hopeful Fable About Speech Accessibility
Apple broke ground in advertising last year with "The Greatest," a joyful film representing people with disabilities in their everyday lives. Now it followed up that effort with a childhood fable...
View ArticleAntonio Lucio Rejoins HP, Succeeding CMO Vikrant Batra
HP has rehired former chief marketing and communications officer Antonio Lucio five years after he departed to join Facebook (now Meta) as its chief marketing officer. Lucio will succeed his own...
View ArticleCharting the New Frontier of Consumer Insights: Emography
At its core, marketing is human psychology applied in a business ecosystem. Marketing has always endeavored to build emotional connections with consumers to be leveraged for commercial results; in...
View ArticleElon Musk’s Latest Comments Spur More Quiet Quitting From Brands
As though there wasn't already enough risk for brands advertising on X, formerly Twitter, Elon Musk has now given ad buyers more reasons to consider stopping their investments on the platform. Musk...
View ArticleAvon Promotes CMO Kristof Neirynck to CEO
Beauty business Avon has named its chief marketing officer Kristof Neirynck as its new chief executive following the departure of Angela Cretu after 25 years, although she will continue to work with...
View ArticleAdweek Builds New Executive Team, Naming Former People GM Zoë Ruderman Chief...
Adweek, the leading source of news, insights and intelligence for the marketing and advertising industry, today announced it has hired former Vice President and General Manager of People, Zoe Ruderman...
View ArticleGeico’s Gecko and Netflix’s Leo Star in Streamer’s First Co-Branded Ad Tier...
A year after Netflix launched its ad-supported tier, the streamer feels confident enough in its foundation to dive into custom co-branded creative on the platform, giving brands new opportunities to...
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