How Gaming Marketers Innovate to Reach a Changing Audience
From Atari to Nintendo 64 to Xbox Series X, the gaming industry has spent the better part of 50 years evolving and innovating to reach new fans. In recent years, platforms led by Twitch introduced a...
View ArticleRestaurants Are Innovating With Takeout in Mind. Here’s Why.
Earlier this month, Carvel--the ice cream chain that invented soft serve in 1934--announced plans to redesign its 350 stores. It wasn't exactly a surprising development. Like any retail establishment...
View ArticleMarketing Vanguard Award Honorees Share Leadership Advice
Between AI, CGI ads and the creator economy, how do marketing leaders keep their brands relevant in an ever-changing industry? "It's really having a culture of experimentation," said Han Wen, chief...
View ArticleWhy Marketers Are Paying Greater Attention … to Attention
Agency holding companies, marketers, ad-tech and trade organizations are all turning their gaze to attention tracking: which partners do it, how they do it and how they can get more stakeholders to,...
View ArticleJosh Duhamel and Dakota Media Are Helping Brands Get Uncomfortable
Sometimes it helps to force brands out of their comfort zone--and that's where Dakota Media comes in. Actor Josh Duhamel and media visionary Josh Algra, co-founders of the creative and production...
View ArticleRhode Island Encourages Tourism With a Giant AR-Enabled Stuffed Clam
To encourage tourism, the Rhode Island Commerce Corporation is taking a large sculpture of a stuffed clam (also called a "stuffie") to airports in key flight markets across the U.S. through the end of...
View ArticleJeep Brings Back Derek Jeter for Grand Wagoneer Campaign
Hannah and Derek Jeter are both Jeep people. Hannah grew up with both parents driving Jeeps on St. Thomas in the U.S. Virgin Islands, while baseball Hall of Famer Derek grew up in Michigan near where...
View ArticleBack Market Takes a Bite Out of Apple’s Keynote Event With Ad Hyping...
Back Market, a marketplace for refurbished devices, is on a mission to steal Apple's thunder with a global campaign taking aim at Big Tech and its obsession with new products. Coinciding with Apple's...
View ArticleBrave Commerce Podcast: Mastering Data in the Consumer Goods Industry
In this episode of Brave Commerce (recorded live at Adweek in New York), Jay Picconatto, vp of advanced marketing solutions at General Mills, joins hosts Rachel Tipograph and Sarah Hofstetter to...
View ArticleAsk Yourself These Questions for a More Successful Rebrand
The potential for any rebrand to become a time and money pit, rife with complexities and unknowns, can make for a daunting exercise. Organizations spend serious time and money developing the right...
View ArticleThe Speed of Culture Podcast: Empowering 350 Million Unique Monthly Visitors
Indeed, an influential platform that has redefined the way job seekers and employers connect, stands as a cornerstone in the modern employment landscape. Boasting an extensive array of tools and...
View ArticleSecondhand Has the Upper Hand in Designer Fashion
When it comes to luxury fashion and accessories from brands like Louis Vuitton, Chanel and Tom Ford, people want the hottest items from top designers without paying full retail price. Catering to them...
View ArticleIn the Changing Social Landscape, Power Shifts to Creators
Social media platforms have changed so much in just the last six months. From Threads to X (formerly Twitter), everything is not as it seems, as Alex Russo from Wizards of Waverly Place once said. In...
View ArticleMcDonald’s Is Riding the Grimace Wave, and It’s All Thanks to the Fans
You could call 2023 the Year of Grimace. The McDonald's mascot became a TikTok sensation this summer after the brand unveiled a purple milkshake to celebrate the furry blob's birthday. Mini mock horror...
View ArticleLenovo Is Winning Over Gen Z By Making Work Meaningful
Emily Ketchen knows that despite its reputation as a marketing-averse demographic, Gen Z is quick to advocate for the brands that align with their values--and any brand that is not prepared to both...
View ArticleInfographic: It’s a Frugal Back-to-School Season as Inflation Bites
'Twas the weeks before school, when all through the nation, consumers kept shopping in spite of inflation. This back-to-school season, sales are on track to increase 3%, reaching a new high. During the...
View ArticleThis Sneaker Brand’s Founder Doesn’t Take ‘No’ for an Answer
Sometimes, a single ad can change lives. Just ask Natalie White, CEO and founder of Moolah Kicks, the first brand focused exclusively on women's basketball shoes. In 2019, White, a then-Boston College...
View ArticleIce Spice Joins Ben Affleck as a Dunkin’ Superfan in New Ad
There's no more natural collaboration than Ice Spice and her beloved Dunkin', with the rap star's legion of fans--self-anointed as "munchkins"--being the no-brainer springboard for a donut-centric...
View ArticleApple Drops New ‘Shot on iPhone’ Ad With Olivia Rodrigo
Olivia Rodrigo's latest music video was shot entirely on the new iPhone 15 Pro, with Apple's creative agency quickly dropping behind-the-scenes footage and content snippets from the shoot as...
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