Inside the Campaign: The NFL and 72andSunny Go Off Script for Season-Long...
For generations, the mutterings of fans who witnessed improbable on-field moments fueled the myth that National Football League Games were scripted. When former NFL player Arian Foster claimed earlier...
View ArticleYouTube’s Latest Ding Raises Questions Over Its Compliance With Apple’s...
Two years ago, Apple rocked the mobile privacy world by introducing its App Tracking Transparency framework, which requires app publishers to get peoples' consent to track them. The resulting lack of...
View ArticleBuilding a Community for Wellness With WW’s Amanda Tolleson
As Global CMO, with a background far from the heritage brand landscape, Amanda Tolleson has spearheaded a remarkable transformation that has taken WW, also known as WeightWatchers, from its 60-year-old...
View ArticleSocial Media Malpractice: Hijacking a Brand’s Social Account
It started with a move that a social media marketing manager (SMM) thought industry peers would rally behind. A former NBA employee woke up and chose violence on the league's Facebook page this morning...
View ArticleGran Coramino Tequila Recreates Goodfellas Scene With Ad Starring Kevin Hart
One of the things that makes Martin Scorsese's Goodfellas a masterpiece is the nearly three-minute scene filmed continuously in one take by a single camera following a mobster and his wife getting the...
View ArticleNeiman Marcus Explores ‘New Frontiers’ as Both a Seasonal and Strategic...
For its new Fall Book and accompanying campaign, Neiman Marcus intentionally took a page from its storied past--something its new leadership is also doing as it charts a new course strategically for...
View ArticleAdweek Podcast: Inside Jurassic Park’s 30th Anniversary Celebration
Move over Barbie-there's another legacy brand pulling out all the nostalgic stops. In the latest episode of Yeah, That's Probably An Ad, community editor Luz Corona and guest co-host Heide Palermo are...
View ArticleAdweek’s 2023 Media Plan of the Year Winning Campaigns
For more than 20 years, Adweek has been highlighting the industry's most creative campaigns and their respective teams. This year sees 24 honorees in various categories, such as Best Use of Branded...
View ArticleThe Future of Digital Experiences: Less Intrusive, More Intuitive
Marketing's least attractive quality is acting too desperate for attention. A customer journey must begin with awareness and familiarity, but getting that attention should not be as obvious as...
View ArticleMedia Plan of the Year 2023: These Winning Strategies Helped Brands Reach New...
Standout media agencies make their clients' marketing dollars work harder through innovative, breakthrough media plans. In an omnichannel world where anything can be an ad, the best media plans use...
View ArticlePrime Video’s Shock and Awe Strategy for The Boys Season 3
Get noticed. That's the point, right? Get the product or service noticed and make people feel something. Leave them transformed and more willing to act--whether that means a click or purchase. For...
View ArticleSocial Media Manager Burnout Is Nothing New But It’s Escalating
Search "social media manager" on LinkedIn's job board and these are just some of the role responsibilities you'll find: Run all social accounts for organic and paid initiatives (Twitter, Facebook,...
View ArticleMeeting of the Plant-Based Minds: Food Leaders Consider a Coalition to Boost...
Plant-based meat makers--suffering from sales drops, stepped-up attacks from Big Beef and bruising press--are considering creating a coalition similar to those behind renowned marketing campaigns like...
View ArticleEarly Numbers Show How GenAI Can Reduce Agencies’ Carbon Footprint
In May this year, WPP partnered with chipmaker Nvidia to create ads using generative artificial intelligence. Now, numbers are emerging on how environmentally beneficial AI is for campaign creation....
View ArticleSnapchat Rolls Out GenAI Selfie Feature, Dreams
Hoping to cement its lead in the artificial intelligence-powered platform race, Snapchat launched its latest generative AI selfie feature, Dreams, now available in Australia and New Zealand and...
View ArticleBrave Commerce Podcast: Boomerang to Breakthroughs in Marketing
On this episode of Brave Commerce, Vinny Rinaldi, head of media and analytics at The Hershey Company, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the significance of holistic...
View ArticleSamira Ansari Named New CCO at Ogilvy New York
After a year at Deutsch New York as CCO, Samira Ansari has moved on to take the chief creative officer position at Ogilvy New York. Ansari will partner with Darla Price, president of Ogilvy New York,...
View ArticleThe Speed of Culture Podcast: A Journey of Science, Humanity and Innovation
Imagine a brand going from being completely unknown to appearing in every newspaper overnight. That's what happened to Moderna amidst the Covid-19 pandemic. Initially recognized for its vaccine...
View ArticleEIBWC Podcast: The Evolution of Multicultural Marketing
What can you learn from TikTok about the evolution of multicultural marketing? As we navigate the ever-changing landscape, the conversation around multicultural marketing has shifted. The days of...
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