Brave Commerce Podcast: The Ecommerce Evolution and AI-Driven Innovation
In this episode of Brave Commerce, Veeral Shah, chief digital and ecommerce officer at Nestl?, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss strategies for optimizing ecommerce,...
View ArticleUnpacking the Legacy of Antique Ad Signage
As a longtime collector and dealer of antique advertisements and signs--what I like to call "rusty gold"--I can tell you there's more to them than just the name of an old business. As a child growing...
View ArticleThe Speed of Culture Podcast: The Power of People, Passion and Purpose
Design plays a vital role in crafting meaningful experiences and driving innovation across industries. Whether it's product, graphic or user experience, design is about more than aesthetics. Designers...
View ArticleHennessy, Hip-Hop’s Favorite Drink, Toasts Nas and the Genre He Helped Shape
In a slice of musical serendipity, the 50th anniversary of hip-hop comes just a month before rap icon Nas' 50th birthday. Cognac brand Hennessy brings that fusion to life as it continues its longtime...
View ArticleAtlas Obscura, on Pace to $24M, Finds Profitability Through Brand Partnerships
Travel publisher Atlas Obscura posted its first profitable quarter in company history this spring and is on pace to generate $24 million in revenue by the end of the year, according to chief executive...
View ArticlePublisher Salon Grows Revenue After Cutting Resellers
Showing that publishers are better off controlling their own programmatic destiny, news publisher Salon has grown revenue after cutting off access to its inventory for the vast majority of resellers...
View ArticleTwo Indie Agencies—Crossmedia and Joan Creative—Partner on Media and Creative...
Two independent agencies--media shop Crossmedia and Joan Creative--are reimagining how to reintegrate media and creative disciplines. They're rolling out a unique service offering, dubbed JoanxMedia,...
View ArticleAerie Builds an Offline Marketplace for Other Brands to Connect With the...
Aerie's latest marketing play is an organized effort to draw attention to other brands. Moving beyond the typical brand collaboration driven by a core product--a Barbie Burger King meal, for...
View ArticleJacamo and LADbible Use Video, AR to Celebrate ‘Everyday Lads’
British clothing retailer N Brown Group partnered with publisher LADbible Group to launch the "No Average Jack" campaign for N Brown's menswear brand Jacamo. The campaign, which was negotiated by U.K....
View ArticleRimmel London Uses AR to Promote New Mascara
To celebrate the launch of its Thrill Seeker Pitch Black mascara and reach Gen Z consumers, Rimmel London partnered with media agency Zenith to launch an online and OOH campaign featuring multiple...
View ArticleTake a Page From the Motion Identity Playbook
It's no secret that the social media landscape is changing at a breaking speed. Instagram and TikTok are placing evermore emphasis on video, tweaking their algorithms to favor moving content over...
View ArticleChatGPT Makes Its Way to Data Clean Rooms
Analytics firm AppsFlyer introduced OpenAI's ChatGPT within its data clean room capabilities, the company announced today. This means marketers can query data and ask business questions directly...
View ArticleBrands Display Their Power as Sales From Licensing Deals Grow
Pink Starburst gelatin snacks. Frank's RedHot sunflower seeds. Wendy's chili--in a can. These products are just some of the many licensed items Conagra Brands introduced during the first half of 2023....
View ArticleSouthwest Airlines Prides Itself on Being the ‘Love Airline’
In February of 1973, The New York Times reported a story out of Texas known as the "$13 war." It pitted the magisterial Braniff International Airways against a scrappy upstart called Southwest. In...
View ArticleThis Agency Exec Finds Comfort in Controlling Expectations
For Pereira O'Dell chief growth officer Mona Munayyer Gonzalez, using her professional voice always felt more like an earned privilege than an inherent asset. When she tried to move forward on a...
View ArticleParamount and OMG Usher in Next Step in New Currency Workflow
Paramount and Omnicom Media Group are fast-tracking the next phase of new currency. The companies have announced that this quarter they are piloting the first fully standardized new currency and...
View ArticleHungry Howie’s Promotes Secret Pizza Menu Using Augmented Reality
Pizza chain Hungry Howie's is celebrating its 50th anniversary by launching a secret menu of specialty pizza options that customers can view and order by interacting with an augmented reality...
View ArticleThe Speed of Culture Podcast: Shaping a New Era in Music
The music industry thrives on the powerful connection between musicians and their fans--an extraordinary blend of art and culture. At the forefront of this initiative is WMX, led by visionary Maria...
View ArticleThe Great Fail Podcast: The Wing(s) Get Clipped
The Wing, a pioneering and exclusive women's coworking space, shattered glass ceilings and secured more than $100 million from investors, including WeWork and Airbnb, venture capitalists and...
View ArticleThe Influencer Scandal Flurry: What It Means for Crisis Comms’ Future
In an ever-evolving social media age, it can feel as if there's always a new celebrity or influencer scandal that commands public attention. In August alone, notable celebrities and influencers entered...
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