WPP CEO Mark Read on ‘Disappointing’ New Business Growth, Utilizing AI and...
With a drop in global marketing spend impacting WPP in the first half of the year, CEO Mark Read is being cautiously optimistic about the rest of 2023 and beyond. WPP, the world's largest agency...
View ArticleThe Dynamic Career Journey of Frances Allen, CEO of Checkers & Rally’s...
Frances Allen, the CEO of Checkers and Rally's Drive-In Restaurants, has had a remarkable career journey that took her from the world of advertising to the helm of a renowned restaurant chain. Allen's...
View ArticleYes, Brands Can and Should Still Partner With Actors
Now that Hollywood's actors have joined screenwriters in a dual strike seeking higher pay, restructuring of residuals and prohibitions on AI, brand-side clients have questions about how talent...
View ArticleJameela Jamil Isn’t Perfect, So She’s Giving Grace to ‘Problematic’ Brands
Trigger Warning: This article contains references to eating disorders In 2018, Jameela Jamil opened Instagram and clicked the "search" icon button. It led her to the "Discovery" tab, where up popped an...
View ArticleKyiv-Based Bickerstaff.734 Balances Wartime Work With ‘Ukrainian Creativity’
Building a bomb shelter should never have been in any agency's office plans, but the daily truth in Ukraine makes that a necessity. And for Polina Blyzniuk, catching up on work in a shelter has become...
View ArticleCTV Buyers Are Still Struggling to Know Where Their Ads Ran
Since the Covid-19 pandemic, streaming television has been perhaps the hottest realm of digital media; however, its sought-after perch became a little shakier this summer. With a faltering economy, the...
View ArticleTinder Reimagines the Summer Fling as Its Marketing to Gen Z Pays Off
Love is in the air as Tinder tries to woo Gen Z daters. The dating app has launched the next chapter of its global campaign, "It Starts With a Swipe," emphasizing meaningful connections to attract...
View ArticleHow Indeed Is Growing Audience and Revenue With Disney’s Data Clean Room
For jobs site Indeed, its efforts in using data clean rooms to reach audiences--and ultimately, grow revenue--are paying off. Indeed's revenue comes from employer sign-ups advertising job vacancies on...
View ArticleYou’re Watching Football Wrong, According to NFL Star Travis Kelce
NFL star Travis Kelce is throwing a penalty flag on your TV setup. In a new campaign extension for DirecTV's brand strategy platform "TV Without Compromise," the Kansas City Chiefs tight end and Super...
View ArticleAdweek Podcast: Why the Future of the US Women’s Soccer Brand Will Shine...
It was a heartbreaking exit for the U.S. Women's National Team (USWNT) this World Cup. But the future of the brand still looks bright, thanks to the foundation laid down by key players throughout the...
View ArticleDo Your Homework: The Strategy Behind Effective Creator Marketing
One aspect of the marketing industry that I love the most is its unwavering ability to constantly evolve and change with culture, consumer behavior and the overall digitization of the world we live in....
View ArticleAdweek Audio Awards Jury Revealed Including Acast, Spotify and SiriusXM Execs
Adweek's Podcast of the Year Awards have rebranded to become the Adweek Audio Awards, and this year's winners will be chosen by jurors from companies including Acast, Spotify, SiriusXM and Stitcher....
View ArticleExclusive: Brooks Running Names Assembly Its Paid Media AOR in North America
Brooks Running, a retailer specializing in performance-grade running footwear and clothing, has named Stagwell media agency Assembly its paid media agency of record. Assembly's new scope includes...
View ArticleThe CW’s Upfront Volume ‘Basically Flat’ in a Down Market
The CW is finally winding down upfront talks in its first year under new parent company Nexstar. During a Nexstar earnings call on Tuesday, CEO Perry Sook said the network had a good overall...
View ArticleSquarespace Gets Meta Again By Exploring Dual Identities of Beef Star Joseph Lee
Squarespace captured attention earlier this year with a Super Bowl ad starring an army of more Adam Drivers than viewers could count. The Emmy-nominated campaign got even more meta with a...
View ArticleHallmark’s Wonya Lucas to Depart as President and CEO at End of Year
Wonya Lucas, president and CEO of Hallmark Media, will step down from her current role at the end of 2023. The executive joined the company in 2020 during a tumultuous period following the departure of...
View ArticleA Love Letter to My Favorite Childhood Brand, Vans
Working with brands as part of my everyday job, I often think about those that have had a lasting impact on my life. Growing up, one of them was Vans. Vans allowed me to embrace the lifestyle that I...
View ArticleDoing the WeRQ to Change the Face of Marketing
Recognizing the value of LGBTQ+ representation must go beyond Pride Month. Do the WeRQ does just that, championing LGBTQ+ creativity in advertising and marketing year-round. Do the WeRQ magnifies the...
View ArticleYouTube Changes Name of Ad Product Amid Inventory Quality Scandal
Google changed the name of one of its video formats to specify that the product does not only include in-stream inventory. The change comes at a time when buyers are questioning whether they can trust...
View ArticleMondelez International Makes a Comeback on X (Twitter) Amidst Brand Safety...
Oreo maker Mondelez International was among the first global brands to pull ads off X (formerly known as Twitter) last year after Elon Musk acquired the social media site. The company cited hate speech...
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