People of Color Need to Be Given a Chance to Succeed in Adland Rather Than...
It's been an interesting 25-plus years as a black man in Adland, a journey that's taken me around the world and brought me both to the agency- and client-sides of the business. I suppose I could sum up...
View ArticleThese 3 Challenger Brands Have a Bigger Purpose Than Just Profits and Growth
In today's advertising and marketing landscape, there's no shortage of brands taking a stand for something bigger than the bottom line. For some, like Patagonia or Nike, those messages become iconic...
View ArticlePlexo Capital Partner Lo Toney on Why VCs Shouldn’t Treat CPG Brands Like...
As retail disruption increasingly pushes the consumer-packaged goods industry into direct-to-consumer and ecommerce channels, new brands in the space are looking more and more like tech startups....
View ArticleThis NYC Pop-Up Arcade Lets Visitors Experience Firsthand the Future of...
Some of the most compelling new story formats like virtual reality and immersive theater aren't always the most easily accessible. They're expensive, they require a lot of space, or they're complicated...
View ArticleBMF Co-Owner Sues Agency for Allegedly Demoting Her After Learning She Was...
An executive vice president and would-be head of sales for experiential agency BMF sued her employer this week, alleging its leadership violated several employment laws by demoting her and cutting her...
View ArticleCan YouTube Ever Be Completely Safe for Advertisers?
This week's YouTube brand-safety "furor" came to you via the comments section. And now not even seemingly innocent content on the platform is 100 percent safe for advertisers. This week again...
View ArticleThe Marketing That Put the Fizz in Sprite’s Sales
The origin story of Sprite begins in West Germany where, in 1959, it was originally produced as Fanta Clear Lemon (yes, Fanta hails from Germany, too.) Its new (and current) name was introduced when it...
View ArticleWhy State Farm Has Made a Massive Marketing Investment in Gaming
If gaming gives you an extra life, take it. Last year, State Farm turned to its Gamerhood Challenge show and Twitch streamers to help it connect with younger consumers. That series dropped a group of...
View ArticleBrands Taking Action With Autodesk and Pinterest
Connecting with your creative side is crucial to effectively communicate brand values. Highlighting these in marketing grows customer loyalty and strengthens reputation, all while driving the change...
View ArticleSportswear Brand On Champions a Refugee Athlete Through Powerful Story of...
Dominic Lokinyomo Lobalu was orphaned at the age of nine in South Sudan, setting him on a journey that would take him from his wartorn country to seek asylum in Geneva, Switzerland. Swiss sportswear...
View ArticleSubmissions Are Now Open for Adweek’s 2023 Agency of the Year
Adweek's Agency of the Year honors the advertising agencies that are setting the standard for where the industry is heading into 2024. Adweek values creativity, business results and, ultimately, how...
View ArticleBrave Commerce Podcast: Achieving Meaningful Transformation
As chief sustainability and transformation officer at grocery giant Albertsons, Suzanne Long has an expansive scope of responsibilities ranging from increasing inclusion to decreasing waste and...
View ArticleThe Speed of Culture Podcast: At the Forefront of Culture With Dr. Marcus...
Identity is the anchor of culture, and culture is the most influential driver of human behavior. Describing culture in clear language is crucial for harnessing its power. The need to belong and be a...
View ArticleYour Next Airbnb Stay Could Be at Barbie’s Malibu Dreamhouse
First came Barbie, and then came her Dreamhouse. Toy company Mattel introduced Barbie's home, a ranch house in Malibu, in 1962, three years after launching the doll. It has since taken on various...
View ArticleMeta’s Nicola Mendelsohn on Reels, AI and What Marketers Are Looking For Now
CANNES, France--In a year where budgets are under intense scrutiny, agencies, platforms and even the biggest of the big tech scaled back their presence in Cannes this year. But for the companies and...
View ArticleThe Clean Revolution: Jackfir Champions Toxin-Free Formulas
Women have nearly endless options for clean and safe skincare products, while men's skincare often combine face, body and hair care in one 3-in-1 formula with sometimes questionable ingredients....
View ArticleAT&T Business Makes Its Commercial Comeback Personal
Business-to-business advertising is unparalleled in its detail. It will tell you what a product is comprised of, its capabilities, its capacity and its potential impact on a potential client's...
View ArticleA CFO Went to Cannes
Something happened at the 2023 Cannes Lions International Festival of Creativity that has never happened before in the event's 70-year history: A chief financial officer spoke on stage. That CFO was...
View ArticleHow Taco Bell Created Fast-Food’s Most Viral Moment of the Year
Doja Cat's iconic collaboration with Taco Bell is a wild unicorn of brand partnerships. After the rapper tweeted at the fast food chain to bring back the Mexican Pizza, a brand partnership of epic...
View ArticleStellantis Names TKT & Associates First AOR Dedicated to Black Audience...
Stellantis North America, maker of auto brands including as Jeep, Chrysler, Dodge, Ram, Alfa Romeo and Fiat, has added TKT & Associates to its North America creative roster. The agency, through its...
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