AT&T Doesn’t Want Its OTT Platform to Rival Netflix, but Both Will Stream...
AT&T's upcoming direct-to-consumer streaming service, which will launch in about a year, isn't intended to be a Netflix rival, though the services are going to share streaming rights to at least...
View ArticleWhat Marketers on LinkedIn Need to Know About Community Workers and...
At LinkedIn, we recognize that communities are core to the success of every business. Employees, partners, customers and job candidates comprise a community, and together, they can help drive an...
View ArticleThe Winter Holidays Have Been Merry for Instagram at the Expense of Its...
Social marketing firm Unmetric used its Analyze and Discover platforms to examine social posts on Facebook, Twitter and Instagram during last year's winter holiday season, and it shared its findings in...
View ArticleMartin Sorrell’s S4 Capital Acquires Programmatic Player MightyHive for $150...
S4 Capital, Martin Sorrell's self-described new age/era digital advertising and marketing services company, announced Tuesday morning that it has entered into an agreement to acquire programmatic...
View Article5 Ways Marketers Can Start Including the Often Forgotten Latino Population in...
I am now an invisible target to brands. Having relocated to the U.S. from Latin America two months ago, I am in a buying moment. I'm in the process of setting up a new home, buying a car and equipping...
View ArticleMicrosoft’s New Surface Go Spot Puts the iPad Under the Hoof of a Holiday...
The iPad just got run over by a Microsoft-branded metaphorical reindeer. Sort of. Just in time for the holiday shopping season, the anti-Silicon Valley company has chosen one of the most obnoxious...
View ArticleBehind-the-Scenes NBA Content Is Coming to New YouTube Channel
The NBA and digital entertainment company BroadbandTV, or BBTV, are launching a new YouTube channel today that takes viewers behind the scenes to meet their favorite NBA players and influencers. The...
View Article5 Social Media Trends Hootsuite Sees Taking Hold in 2019
Social media management platform Hootsuite shared five trends that it sees for the sector in 2019. Hootsuite chief marketing officer Penny Wilson discussed the social media industry's experiences in...
View ArticleDespite Regulation Fears, Marketers Are Still Investing Heavily in Data
Marketers might hand-wring about the prospect of privacy regulations and the continued impact of the European Union's General Data Protection Regulation (GDPR), but they're still spending big on data....
View ArticleThe Trade Desk Seeks New COO Following Rob Perdue’s Exit
The Trade Desk, arguably the most successful publicly traded ad-tech company, has announced the impending exit of COO and board member Rob Perdue. The programmatic company announced yesterday that...
View ArticleOver 70 Percent of Millennials on Twitter Have Commented on Companies’...
Twitter partnered with enterprise social technology company Sprinklr to analyze millennials' habits and customer-care preferences. Sprinklr revealed the results of a survey conducted on its behalf by...
View ArticleThese White Sheets Are a Chilling Reminder of What Happens to Every 17th Girl...
The concept of bride kidnapping may seem alien to Americans, but in some parts of the world it's an ancient custom that, even though illegal, persists to this day. One of those areas is Central Asia,...
View ArticleHere’s What Marketers Can Learn From Ariana Grande’s Viral ‘Thank U Next’ Video
This past weekend, pop star Ariana Grande released the companion music video for her chart-topping hit "Thank U, Next," creating the sort of mass-market cultural event that has become increasingly rare...
View ArticleHow a Mexican Beer Brand Gamed Facebook’s Algorithm for a Good Cause
Hearing about a company trying to game the Facebook algorithm usually brings to mind spam and clickbait, but what if the goal was to protect the reputation of an entire nationality of people? The...
View ArticleInternal Emails Shine Light On Facebook’s Approach to Sharing and Selling...
Facebook gave some advertisers and companies special access to data about Facebook users, made quick decisions about shutting down its competitors' access to data and focused aggressively on making...
View ArticleInternational Women’s Day Was the Most-Talked-About Moment on Facebook in 2018
International Women's Day (March 8) was 2018's most-talked-about moment on Facebook. Research manager Sheida Neman revealed in a blog post that conversation was generated by women and men, and "a wide...
View ArticleDroga5 Production Development Director to Head Mcgarrybowen’s U.S. Operations
Dentsu Aegis Network-owned mcgarrybowen has hired Droga5 production development director Lucia Grillo as its first head of U.S. operations. Grillo will leave Droga5 at the end of the year and move into...
View ArticleKilling Eve, Barry and Homecoming Breathe New Life Into Golden Globe Nominations
The Hollywood Foreign Press Association has never been shy about anointing a large dose of freshman TV contenders as Golden Globes nominees. That tradition continued today as new series like Barry,...
View ArticleFor Swimsuit Startup Summersalt, Its Newly Launched Content Arm Is as...
Summersalt, the direct-to-consumer women's swimsuit company, is expanding its business--not with a new product line, but with content. Today, the company is launching The Forecast, a travel-focused...
View ArticleWhy Brands Need to Apply Specific Strategies to Content to Make it Meaningful
To stand out, brands need to be meaningful. Maybe in 2018 that doesn't come as a surprise to advertising and marketing professionals, however, what may be surprising is the number of brands that remain...
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